There Is No Mind Without Mattering.
Why We Cant Think Our Way Out Of Caring About Our Place In The World.
Road rage, online attacks, teen depression, loneliness, substance abuse, achievement culture and lack of community. These are often treated as separate problems, each requiring its own vocabulary and intervention. When mental and social health crises surge, we tend to reach for familiar explanations like social media, the speed of modern life, a constant sense of comparison. These forces matter, but beneath them sits a deeper unease and a problem we can all relate with as it weaves in and out of our lives. A problem that David Foster Wallace once described as an “erosion of mattering.” A growing sense that one’s presence no longer carries much weight.
This in my opinion helps explain why Gen Z and Gen Alpha feel an unexpected nostalgia for the early 2010s. Why tik toks and social media hold 2013 Brooklyn on a pedestal, and how protest like Occupy Wall Street stand as hopeful torches of a past where people at least tried to push for change. It’s not about the aesthetics or the technology; it’s about the atmosphere. After all, Gen Alpha and Gen Z aren’t looking for neon colored skinny jeans and craft beer, nor trying to revive 2012 Indie Music, what they’re reaching for is the optimism millennials carried so inherently. Many millennials came of age with this cautious optimism, a belief that participation mattered, that work could be meaningful, that collective effort might actually lead somewhere. Even disappointment then assumed that engagement was worthwhile. There was still a sense that showing up counted.
That assumption has thinned. For many young people today, adulthood arrives without clear pathways to contribution. Work is often fragmented and transactional. Gig Work is ever present, the career ladder is frail, and loyalty is gone. Online visibility replaces local recognition. You can perform constantly, posting, producing, achieving, and still feel strangely unregistered. When the routes to mattering feel abstract or unstable, intensity fills the gap. People look for proof of impact wherever it’s available, even when that proof is fleeting or costly.
Wanting to matter is not a flaw of modern psychology, it is a basic human requirement. Historically, people mattered because they were relied upon in tangible ways. You were the person who brought the food, fixed the chair, watched the kids, led the song, opened the space. Your absence was noticed. Today, that kind of everyday reliance has quietly disappeared from many lives and been replaced by metrics that track performance but rarely signal need.
Real mattering tends to return through small, physical, repeatable forms of community. A weekly ceramics class where people expect your hands on the clay next to theirs. A neighborhood garden where missed watering is immediately felt. Volunteering at an animal shelter where a dog recognizes you, or cooking a regular meal for friends who would genuinely feel its absence. These moments don’t scale, and they don’t optimize, but they restore something essential: the experience of being counted on.
We can’t think our way out of caring about our place in the world. Mental health stabilizes when lives are embedded in contexts where presence has consequence and contribution moves in both directions. The longing beneath so many of today’s behaviors isn’t for attention or status, it’s for participation. Not to be exceptional, but to belong. Not to be perfect, but to matter. And in the age of AI, as jobs disappear and community gaps widen, daring to live a life where you matter might just start with being the person who cares.
Until Next Week,
RTX
To read More on Mattering, Technology, And RTX follow & download our Quarterly Pluot report HERE.

